Snap-on, founded and still based in Wisconsin, will serve as the title sponsor of the NTT INDYCAR SERIES race at Milwaukee Mile, event officials announced Feb. 21.
The Snap-on Milwaukee Mile 250 Weekend is scheduled for Sunday, Aug. 24 on the historic 1-mile oval at Wisconsin State Fair Park. It’s the penultimate race of the 2025 season and should serve as a thrilling chapter of the stretch run to the Astor Challenge Cup for the season champion.
Founded in Milwaukee in 1920, Snap-on is a longtime racing partner, serving as sponsor of the Team Penske INDYCAR program since 1981. In 2025, Snap-on opens new doors with its first multiyear agreement as the title sponsor of the race weekend.
“We take immense pride in all things Wisconsin,” said Shari Black, CEO of Wisconsin State Fair Park. “This partnership between two iconic and hardworking brands, Snap-on and the Milwaukee Mile, is a perfect match.
“Tradition and innovation are in the DNA of both our organizations, and those values will act as our road map to success. I’m confident this collaboration will elevate the event – on the track and in our Free Fan Zone.”
Snap-on manufactures in 15 facilities across the U.S., including two in Wisconsin. As a leading global innovator, manufacturer and marketer of tools and equipment, Snap-on exclusively serves professionals.
At this race, Snap-on will commemorate its 105th anniversary with makers and fixers in attendance from its Milwaukee hand tool plant, located in the city where it all began. Simultaneously, Snap-on celebrates its 44th year as a partner in INDYCAR racing in 2025.
“Born in Milwaukee 105 years ago and still proudly producing tools in this city and in factories all across America for the makers and fixers, the working men and women who keep our nation moving forward, we are honored to be the title sponsor of this exciting INDYCAR race weekend,” said Nick Pinchuk, chairman and chief executive of Snap-on Incorporated. “Our partnership with INDYCAR and with Team Penske runs proud and deep.
“It’s only fitting to be racing at this historic oval track, working with the extraordinary team at INDYCAR, hosting the Snap-on people of work, and celebrating the local Milwaukee community and its renowned Wisconsin State Fair Park. We look forward to an exciting and memorable summer weekend for all.”
Said Roger Penske: “Snap-on has been a trusted partner for more than 40 years, and the company has a long history and tradition in INDYCAR racing. As a global, industry-leading brand based in Wisconsin, Snap-on is the perfect fit as title sponsor of the NTT INDYCAR SERIES race weekend at the Milwaukee Mile – the world’s most historic oval track at Wisconsin State Fair Park.
“We look forward to celebrating Snap-on’s 105th anniversary this summer during the Snap-on Milwaukee Mile 250 Weekend, and we are excited to add to the legacy of INDYCAR racing in Milwaukee for years to come with Snap-on’s continued support.”
The INDY NXT by Firestone series also will race during the Snap-on Milwaukee Mile 250 Weekend. Tickets will go on sale in the coming weeks, with more information to come.