askROI, a leading company in AI-driven business solutions, will be the primary sponsor for the No. 18 Dale Coyne Racing Honda driven by Rinus VeeKay in the 2025 NTT INDYCAR SERIES season, team officials announced Feb. 26.
"As a small business, partnering with askROI is pivotal," said Dale Coyne, owner of Dale Coyne Racing. "askROI is specifically designed for companies like ours that need an AI partner to compete with larger organizations. Their support gives us a secret weapon to punch above our weight, which makes us competitive on the racetrack and in business. With Rinus VeeKay behind the wheel and askROI's support, we are ready to tackle the season head on.”
VeeKay, from the Netherlands, starts his sixth NTT INDYCAR SERIES season with his move to Dale Coyne Racing after driving for Ed Carpenter Racing since his rookie year in 2020.
"This will be my second season with askROI as my primary sponsor, and I truly appreciate the continued support from Todd Ault and the entire askROI team,” VeeKay said. “Their commitment provides me with the confidence and resources needed for success. The new logos and colors give me a fresh start with a new team, and I am excited to begin this chapter with Dale Coyne Racing, aiming to make our mark in the championship."
Said Todd Ault, chairman and CEO of askROI: "We are honored to support Dale Coyne Racing and Rinus VeeKay in this thrilling journey. Motorsport is a realm of strategic innovation and precision, aligning perfectly with the values of askROI. We look forward to a successful season full of achievements on and off track."
The 2025 NTT INDYCAR SERIES season starts Sunday, March 2 with the Firestone Grand Prix of St. Petersburg presented by RP Funding (noon ET, FOX, FOX Deportes, INDYCAR Radio Network).